Splice’s competitors include Magisto, Replay, VideoShot, and other challengers. That affinity is critical because competition in the video app category has heated up in recent years. But people just love being able to create their own video. I think the technology of Vemory was outstanding, and we still believe in auto-generation. “All our eggs are in Splice now, which was always the plan. “Splice is where the users are,” says Hunter Powell in an interview with Fortune. If it’s surprising that Vemory has been supplanted by the app it acquired, there’s a simple explanation. And Splice will eventually incorporate auto-generated slideshow technology from Vemory, which has since shut down in favor of its sibling app. Splice’s value proposition is that it goes beyond basic on-the-go video creation to allow for the addition of music, sound effects, text, and visual effects. Post-acquisition, it was chosen as the name of the parent company for both apps. Path 36 was the name of Splice’s parent company. When Splice, which launched in 2010, was acquired last year for an undisclosed sum, it was by Vemory, a photo-sharing app that had only launched a month earlier.
SPLICE APP UPDATE
Powell and his colleagues are so bullish on Splice’s potential that the update has initiated something of a corporate restructuring.
On Tuesday users will get a new, beefed-up version of Splice, with a collection of bells and whistles aimed at making it a leader among mobile video-editing apps. That’s why Powell, CEO of Path 36, acquired video-editing app Splice last September.
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